johnsmith0602 - Nytimer

Building a SaaS Marketing Strategy Around Customer Advocacy

johnsmith0602September 10, 202407 mins

Customer advocacy is crucial for SaaS marketing success. By turning satisfied users into vocal supporters, you can enhance credibility, drive growth, and reduce acquisition costs. This article explores how to build a SaaS Marketing Strategy around customer advocacy, offering actionable insights and practical tips for effective implementation. Understanding Customer Advocacy What is Customer Advocacy? Customer…

Crafting an Effective OKR Product Roadmap: Beyond the Basics

johnsmith0602September 10, 2024010 mins

Creating an effective OKR (Objectives and Key Results) product roadmap is a strategic approach that aligns product development with your organization’s overarching goals. This roadmap is crucial for translating high-level objectives into actionable plans. In this article, we’ll dive into the essentials of crafting a successful OKR Product Roadmap, discussing its components, best practices, and…