If you’re a business owner or social media marketer, you’ve probably already taken your first steps in TikTok marketing. If not, you should think about it. Small businesses in particular will appreciate TikTok in 2024. 71% of them increased their marketing spend on TikTok this year. In this article, we’ll give you actionable tips on how to get more views on TikTok so that your content reaches a wider audience and maximizes your brand’s visibility.
8 Ways to Get More Views on TikTok
- Keep Videos Short
- Add Hashtags To Your Content
- Post Regularly
- Follow Viral Tiktok Trends
- Create Compelling Content
- Merge Or Duet Viral Videos
- Target The Right Audience
- Use Tiktok Ads
Keep Videos Short
TikTok grew in popularity because it was the first social network to focus exclusively on short-form content. Instagram and Facebook were still in their infancy back then and didn’t have algorithms that put short-form videos to the test. However, to get more likes on TikTok creator, you need to focus on short content. That’s why the platform has a minimum video length of just three seconds. Shorter videos help grab people’s attention and increase views quickly. If it’s short, there’s a good chance people will watch the entire video, which will increase your completion rate (a key ranking factor in the TikTok algorithm that helps you reach even more people).
Additionally, if the video loops back to the beginning after those 10 seconds, it counts as two video views, even if they’re from the same person.Even if you have a perfect shot, you’ll need to use a TikTok video editor to trim your footage. Remove long silences, pauses, and false starts. These things alone can easily take 10 seconds off a video.
Add Hashtags To Your Content
Nearly all social media platforms use hashtags to categorize, tag, and search content. TikTok is no different. TikTok hashtags are used in the same way, but can also be used for trends and challenges.
Using hashtags in TikTok captions can help even more users discover your content and increase your views. However, you need to use your hashtags strategically.
Make sure to use hashtags that are both relevant to your content and popular so that you can get some reach with your hashtags.
- Enter hashtags in the caption and let TikTok autofill the options
- Browse the For You page to discover trending hashtags
Here’s an example of how you can include hashtags in your caption to increase your reach:
Post Regularly
Consistency is key to success on TikTok (or any other social media platform). It’s better to post at least a couple of times a day. TikTok recommends posting one to four times a day. If you’re just starting out and want to get profile views on TikTok, it’s especially important to post regularly to build a follower base. Once you have a loyal group of followers, you can of course post less often. But even then, share new content regularly so your followers don’t forget you.
Follow Viral Tiktok Trends
TikTok is a platform that thrives on trends. Take a look at your For You page and you’ll see a collection of videos that are currently popular. Most of them focus on trending or newsworthy topics. That’s why 32% of TikTok users rely on the platform to stay up-to-date on news and current events.
TikTok Trend Discovery is a powerful tool for finding trending topics. Click on the TikTok Videos tab and see a list of the most popular videos. Try to replicate what you see for your own product, niche, or industry.“Stay up-to-date on TikTok trends, challenges, and viral content in your niche,” advises Joe Bowab, Founder and CEO of Lobster Anywhere. “For my niche, there are a lot of food trends around the world, so I keep a close eye on what’s trending and what foodies want to see. Early participation can really increase visibility.”
Create Compelling Content
Of course, these tips only matter if your videos are engaging enough to drive social media engagement. If you want people to keep watching your TikToks and visiting your profile, you need to create engaging and entertaining content.The typical problem is that when developers are working on a product or service, ideas slip away if the routine doesn’t look fun or encouraging.He says, “We wanted to show how easy it is to print our designs and the wide variety of possibilities with custom DTF transfers. The team managed to attract companies with clothing packages and individuals who wanted to make gifts for their friends using the continuous question-and-answer format
The brand creates video responses to user comments and questions and in turn asks the audience directly, like this: What fabric would you like to see our transfers printed on next?But there are other ways to collect TikTok profile views and engage with the target audience. Below are some:
- Short tutorial
- Behind the scenes
- Point of view (POV)
- Skit
- Live stream
- A day in the life etc.
Merge Or Duet Viral Videos
Falling dry of a creative well? Don’t feel pressured to come up with TikTok video ideas from scratch. The platform has its own built-in tool that lets you repurpose existing content, even if you’re not the original creator. This means you can create new videos with minimal effort.Visit TikTok’s discover page to find popular videos with high engagement rates. If you can add your own touch to the content or send a comment to the creator, use one of these features to repurpose the content:
Merge: This places the original clip at the beginning of your TikTok video. This is a better option if the original video has a strong appeal or if you want to continue the creator’s thought process and add your two cents.
Duet: This option displays the original video and your content side by side. It’s most commonly used to react to something, as viewers can see both clips at the same time. These features not only allow you to build on already popular content, but also to produce videos faster. The more videos you have, the more likely you are to go viral on TikTok.
Target The Right Audience
This is always important to remember: by targeting a specific subcategory of TikTok viewers, you can create consistency and a tone that resonates with your viewers.Once you know this, you can find other accounts or communities and see what content they produce, what hashtags they have, and more. Then use this as inspiration for your own TikTok account
Use Tiktok Ads
If you want to quickly increase your TikTok views, you can use TikTok ads. These are short, skippable ads that appear between videos in the app. TikTok ads are a great way to reach a wider audience. They are incredibly effective when used to target users and direct them to your profile, website, or e-commerce store.
You can choose from the following TikTok ad types:
- TopView Display
- Spark Display
- Carousel Display
- Brand Effect
- Brand Takeover
- Brand Hashtag Challenge
For example, here are several successful branded hashtag challenges launched by businesses on TikTok: To create a TikTok ad, you’ll need to use the self-service TikTok Ad Manager. It’s a simple and straightforward process, and TikTok has all the resources you need to get started.One thing to keep in mind: TikTok ads are only available to brands with a business account on the platform.
