Getting your videos visible on a popular platform like YouTube might seem a bit harder, but the good news is that scaling your YouTube video does not require any ins and outs or spammy strategies.
All you need is some important keywords that the algorithm leverages to rank your YouTube videos, and optimizing your audio by converting YouTube to WAV can also improve your video’s SEO. And SEO is all about upgrading videos by sticking to its algorithm.
In this article, we have grouped all the proven strategies of YouTube SEO tips that will definitely work for you despite how small your YouTube account is.
Here are the Proven YouTube SEO Tips
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Use the Keyword on Your File Name
The efforts of your YouTube SEO start even before you publish your videos. Its purpose is not only to rank on YouTube but also on Google. You have to understand that search engines do not scroll around for video content, all they need is only the source code of your video.
So, by carrying your targeted keyword to the file name of your video, it will be easier for the YouTube algorithm to read your video’s file name and all the other codes that come when uploaded.
By keeping this in mind, ensure your file name has been renamed with your desired keyword before publishing. An additional tip is to use words like “how to,” “what is,” “best,” “tips,” and “complete guide” to manipulate the algorithm even more.
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Add Your Keyword to the Title of Your Video
The first thing viewers see before your video is the title of your video. As a matter of fact, it is an important element that helps your video rank. It is better to search for high-traffic relevant keywords that should be closer to user search.
Ensure to add your exact keywords, the relevant keywords that match your video, and the keyword at the very start of your video to reach more eyes. Your title should also closely represent the gist of your content.
Keep your title crisp and short, limiting to 60 characters, as longer titles do not help the YouTube SEO – it is not a rule of thumb, but it is highly recommended.
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Upgrade the Description of Your YouTube Video
The description of your video is as important as your title and keyword, as it describes your content inside out. You can write your content’s description up to 5000 characters long. The description is important because it drives users to click on your video.
By using a combination of keywords in your description, the algorithm finds it easier to identify your content on YouTube. It is suggested that you load your combination of keywords with the 120 characters of your description, as it will be easy for viewers to get a gist out of it.
For the other part of your description, add your exact keyword and words with relevant matches to describe your content. End your description with a call to action, like requesting them to subscribe, follow, and comment on your video. Add hashtags for better results.
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Classify Your Videos
Classifying and categorizing your videos will neither enrich your rankings nor increase engagement.
But by classifying your videos, the YouTube algorithm will get an idea of which category they fall into, making it easier for viewers to find and download your video, even as a YouTube to MP4 file for offline viewing.
You can categorize your video in the advanced settings once you upload your video. Just go through the extensive categories and find which category your video falls under.
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Add Your Thumbnail Image
Thumbnails are the main image or cover image of your video, which viewers notice at the very beginning while they scroll through. The thumbnail does not directly affect your SEO, but it improves the click-through rates.
It is better to have a custom thumbnail that everybody will remember and will never get lost in the popular video-sharing platform. To upload a custom thumbnail, make sure your YouTube account has been verified.
It is recommended that you use images for your thumbnail that are around 1280*720 pixels. This format will help make your content seem higher quality across various viewing platforms.
The Bottom Line
As we live in this digital era, video marketing is important for both businesses and creators. A good content is what all you need as a creator before knowing all the SEO tips and other tools. So, make sure you have great content that will entertain your viewers.
Optimizing your YouTube videos for SEO search just helps you find more viewers and followers on your account very easily. So, wear your creative cap, get creative content, use all listed tips to optimize your SEO search, entertain your viewers and subscribers, and relax to watch your YouTube account grow.
