Instagram marketing – Instagram is a social media platform with over 800 million users worldwide. In Indonesia, this photo and video-sharing application owned by Facebook had around 88.22 million users in May 2021. Given this phenomenon, it is not surprising that Instagram followers is finally used as a business marketing.
Marketing through Instagram is the choice of many business owners to increase sales, especially for small businesses. Instagram is an attractive marketing strategy because it does not require a large cost to place ads.
With the increasing popularity of marketing on Instagram, you need to have the right strategy to compete with competitors.
The business profile on Instagram provides big and small businesses the chance to establish an image through the social media platform. It’s simple to highlight the latest products or services that we provide on Instagram. Additionally, we’ll display their properties on Instagram and direct our followers to your website. Also, it is worth noting that Buy Instagram Followers, like other social media sites, can be a different method to communicate with clients who are either regular or potential customers.
What is Instagram Marketing?
Instagram marketing is any marketing effort made through the Instagram platform. As with marketing on social media in general, there are two types of Instagram marketing strategies, namely:
- Organic, such as content posts, Instagram Stories, and Instagram TV (IGTV).
- Paid, such as using Instagram Ads and promoting through influencers.
As you may already know, Instagram is a platform that heavily emphasizes visual content.
Therefore, Instagram marketing strategies require a different approach compared to other social media such as Facebook and Twitter. Let’s find out those strategies in the next section!
Instagram Marketing Strategy to Boost Business
Use a Business Instagram Account
Instagram marketing is an important step before you move on to the next strategy. Why is that? Because having a business account will make it easier for potential customers to contact you and give a more professional impression of your business.
In addition, using a business Instagram account (Instagram for Business) also provides access to various features that are not available on personal Instagram accounts.
Some of these features include the ability to create Instagram Ads and access to Insights. This Insights feature is very useful for analyzing and providing statistics on your account performance.
Looking for Potential Customers
Through Instagram, you can identify potential consumers who are interested in the types of products offered by your store.
One way to do this is to open a competitor’s account or use a hashtag related to your product.
Then, you can follow the accounts of the competitor’s accounts and hashtags. It is recommended to follow a limited number each day, for example only 20 people.
In addition, you can also communicate with potential consumers through comments on competitor accounts or influencer accounts.
Creating Profile Guidelines
Guidelines are an important frame of reference in every activity. How can you build an Instagram profile that attracts attention? What language will you use? And how will you address your audience? One of the most important guidelines in building Instagram is the guide to the Instagram feed.
Here are some tips for building an Instagram feed guide to make your feed look aesthetic:
- Coordinate the colors in each Instagram post, both product colors and photo color tones.
- Align the types of products sold in each post.
- Use a consistent template on every Instagram post.
- Using the same background in every photo.
- Using a grid means designing a large image which is then cut into several posts.
In addition to the feed, you also need to create a guide for your writing. Determine the language style you will use when interacting with your audience.
Create a guide for your InstaStory template, decide how many times a week you will do promotions, and so on.
Create Content Guidelines
Instagram is a very important social media to develop your brand. To differentiate your account from other brands and create an unforgettable impression, you need to have a unique signature style.
To make this easier, it is recommended to create a special style guide for your Instagram posts.
Starting from considering whether you want to use emojis in your captions, whether you want to use formal or informal language, and whether you want to use illustrations in your posts.
However, keep in mind that this style guide is meant to make your Instagram account distinct, consistent, and memorable. It can also be an effective way to brand your product.
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Determine Content Theme
Choosing content with different themes is a strategy that can help your business so that customers don’t get bored with the content presented.
Additionally, different content can also help you achieve different goals. For example, let’s say you have an Instagram account for a school that aims to increase brand awareness and recruit new students.
You can choose a few main content themes, such as contests, alumni stories, and campus life, to achieve these goals.
By using different themes, you can provide a variety of content that is interesting and relevant to your audience.
This will help maintain customer interest and engagement, as well as help you achieve your desired objectives.
Creating Quality Content
In running Instagram marketing, content is the main element that needs to be considered. The content is not only limited to product photos but also other things that can make it interesting. To create quality content, you can try the following tips:
Creating content for feeds
Content does not always have to be product photos, but can also be slideshows that provide knowledge about the product or interesting infographics.
Commemorating important days
Take advantage of special moments such as holidays, Christmas, Independence Day, and others. This can influence consumer interest in the special offers you offer on those days.
Create a campaign
Get creative in creating campaign content. For example, you can create a short, inspiring video about a new product that will be launched soon.
Writing captions with articles or stories
In the photo caption, create a text that tells or inspires the audience to use your product. Use this caption as an opportunity to introduce the values or uniqueness of your product.
Interact with the Audience
Audience interaction is a crucial element in Instagram Marketing. The goal is to continuously increase awareness of your business among consumers.
Additionally, by paying attention to interactions with your audience, you can create a community that has the potential to impact the increase in the number of Instagram followers, customers, or reach of your business.
Here are some things you can do:
- Create a mini quiz via Instagram Stories: You can ask some questions related to the products you sell. There is no need to give prizes, but this can encourage participation and interaction from the audience.
- Host giveaways at specific times: For example, once a month or during special celebrations. Giveaways don’t always have to be products. You can give away discount coupons or other prizes that are relevant to your business.
- Respond to every comment: This is sometimes considered trivial, but it has a big impact. By responding to consumer comments quickly, you will create a positive impression and improve your relationship with your consumers.
By actively and responsively interacting with your audience, you can strengthen their engagement and build better relationships. This will have a positive impact on the growth of your business on the Instagram platform.
Use Hashtags
Although Instagram is a visual-focused social media, there are non-visual elements that are important to add to your Instagram brand, such as caption style.
One popular technique is the use of branded hashtags. However, this doesn’t just mean using your company name as a hashtag.
You can also create a hashtag that symbolizes and represents your brand, and encourage Instagram followers to share photos that match that hashtag.
